Step 7: Promote your book
Getting your book in front of readers who don't know it exists yet
"BookTok" is one of the most active reader communities online — short videos about what you're reading (or writing) routinely drive real sales.
Sign up for TikTok →A large book-deals newsletter with a huge subscriber base — a featured deal here is one of the most sought-after (and competitive) promotions in indie publishing.
Go to BookBub →Sister newsletters promoting free and discounted ebook deals to subscribers — a more accessible entry point than BookBub for a first promotion.
Go to FreeBooksy → Go to BargainBooksy →A book promotion service for indie authors.
Go to BestBookMonkey →A word of caution: book promotion is also where most scam attempts show up — unsolicited emails offering reviews, features, or "guaranteed" sales. The services above are ones you go looking for, not ones that cold-email you. If someone reaches out to you unprompted instead, that's exactly what the next step is for.
Move on to Step 8: Watch out for scams.